Question 3:
With reference to the article and your own research, how has
the topic impacted on consumption in your specific media sector?
The specific media sector that I looked at was Television
which meant for my research I was to look further into where children are
consuming TV.
From the research I have gathered, it was brought to my
attention that children prefer using their smartphones and tablets rather than
watching television as you are now able to access TV apps on these devices
making it easier to watch shows on the go. This supports the conclusions drawn
in the article as they implied that smartphone and tablet apps have decreased
TV users.
Also, I saw a pattern
throughout my secondary research showing me that TV shows tend to be watched on
catch up rather than on live TV, which can be due to having catch up shows on
apps for smartphones and tablets’ such as; BBC I player, ITV hub and Netflix or
even watching the content on YouTube
.
TV viewings have decreased over the years and catch up TV
has been increasing due to other devices being more important to them as they
would rather go on their smartphones and use social media to interact with
other rather than sit and watch a show. This is connects to the research I have
found from the conclusions drawn in the 2016 OFCOM article.
I also found that children aged 8 to 15 prefer to use YouTube
over television which could be due to the fact that YouTube is broad and can
act as a social media as well as another option for watching content. This
causes an impact on production as it shows they would rather use other social media
platforms and Television will no longer have a high target audience.
