Popplet Diagram

Question 2:

How far does the primary and secondary research you have conducted support the conclusions drawn from the article?

From comparing the primary and secondary research I have gathered alongside the report, the research in some cases supports the conclusions drawn in the article.

Overall they all show that children have an interest in devices and spend more time using them than others. From the research I have gathered, it was brought to my attention that children prefer using their smartphones and tablets rather than watching television as you are now able to access Tv apps on these devices making it easier to watch shows on the go. This supports the conclusions drawn in the article as they implied that smartphone and tablet apps have decreased TV users and game consoles. 

Also, there has been a rise in on demand sites such as YouTube causing a decrease in the number of children watching TV. From my secondary research I was able to gather that TV shows tend to be watched on catch up rather than on live TV, which can be due to having catch up shows on apps for smartphones and tablets’ such as; BBC I player, ITV hub and Netflix or even watching the content on YouTube. 

It also showed me that live TV viewings have decreased over the years and catch up TV has been increasing due to other devices being more important to them as they would rather go on their smartphones and use social media to interact with other rather than sit and watch a show. This is proof that the research I have conducted supports the conclusions drawn in the 2014 OFCOM article.

Another conclusion I drew from the article was that older children consider “watching the TV is an important family activity “making it apparent that older children only watch TV to be with their families rather than voluntarily wanting to watch it. Also, my Barb research suggests that TV ratings for children channels such as Disney channel and Nickelodeon are decreasing however CBBC and Cbeebies manage to keep the same which meaning that younger children are watching TV channels more than the older viewers.

Prep work

Secondary research to replace irrelevent secondary:

BARB-

 http://www.barb.co.uk/tv-landscape-reports/netflix-taking-over/

TV shows tend to be watched on catch up rather than on live TV, can be due to having catch up shows on apps for smartphones and tablets.g. BBC i player, ITV hub and Netflix or even watching the content on YouTube.
Live has decreased over the years and catch up TV has been increasing due to other devices being more important to them as they would rather go on their smartphones and use social media to interact with other rather than sit and watch a show.
Most watched shows include entertainment shows whereas, education shows have hardly any views.

Question 1:

What are the key issues raised in the article and how has qualitative and quantitative research been applied to explore them? 

The key findings in the report is all about the media use and attitudes of children suggesting that there is a significant change in how 5 – 15 year olds are consuming media.. One of the key issues raised within the OFCOM report shows me that significantly almost twice as many children aged 5 – 15 are going online more on smartphones and tablets rather than computers or laptops as there is a constant upwards trend in the ownership of tablets, due to a large increase from their release in 2009 to 2014. In the report, most of the data was quantitative, the statistics show children aged 12-15 years old spend more time online on their mobile phones and tablets for social activities.

 The report conducted 1,660 in-home interviews with parents and children which is qualitative research, this is purely based on opinions rather than facts so there is no indication of any truth behind them however this can help as these interviews were carried out over a time period of 3 / 4 years to ultimately analyse possible changes in media consumption over time.

 The article raises that boys and girls enjoy two very different types of media. Girls spend more time on social media while boys sway towards video games. Although among 5 – 15 year olds the most missed device would be TV, although 12 – 15 year olds stated that they would miss their phone more. This could imply that the content on Tv is content for kids has increased or because there are more Tv apps on portable devices such a tablet, and more apps for games which can also justify the decrease in games console usage as only 41% of children use gaming consoles in their bedroom in 2014.

Overall, I think there could be more information on parents and how they monitor their children's internet use and their opinions on social media, also we know that the reason behind game consoles and Tv viewings decreasing is due to the dramatic rise in the use of tablets.

Research catalogue 

Secondary:

OFCOM. 2016. OFCOM 2016. [ONLINE] Available at: https://www.ofcom.org.uk/__data/assets/pdf_file/0030/93981/Full-charts-Childrens-Media-Use-and-Attitudes-Report-2016.pdf. [Accessed 16 November 2017].

The Guardian article. 2017. Children bingeing social media. [ONLINE] Available at: https://www.theguardian.com/society/2017/aug/05/children-bingeing-social-media-anne-longfield-childrens-commissioner. [Accessed 16 November 2017].

Article. 2009. Consumption children. [ONLINE] Available at: http://www.apa.org/pi/about/newsletter/2015/06/electronic-media.aspx. [Accessed 16 November 2017].

ERIC - Education Resources Information Center. 2017. ERIC - Education Resources Information Center. [ONLINE] Available at: https://eric.ed.gov. [Accessed 20 November 2017].

Kids consuming media. 2011. Kids consuming media. [ONLINE] Available at: http://www.businessinsider.com/how-kids-consume-media-2011-4?IR=T. [Accessed 16 November 2017].

Primary:


Survey monkey. 2017. Consumption in the media. [ONLINE] Available at: https://www.surveymonkey.co.uk/r/2BXVXNK. [Accessed 16 November 2017].